零售行业的外在(英文版)(45页)解读.pptVIP

The External Environment: Opportunities, Threats, and Industry Competition, and Competitor Analysis Michael A. Hitt R. Duane Ireland Robert E. Hoskisson The External Environment External Environmental Analysis A continuous process which includes External Environmental Analysis General Environment Sociocultural segment 社會文化面 General Environment General Environment Political/Legal Segment 政治/法律面 General Environment General Environment Global Segment 全球面 General Environment Industry Environment A set of factors that directly influences a company and its competitive actions and responses. Interact