中国教育电视现状和发展对策研究.pdfVIP

中文摘要 教育电视是实施全民素质教育的最佳课堂。近二十年来中国各级教育电视台 已经为教育事业和广电建设做出了贡献。然而在传播媒体市场激烈竞争和传媒环 境剧变下，中国各级教育电视台基于体制目前尚无法打破因而面临种种现实困 境。本文通过剖析其困境及成因分析指出，中央级教育电视台CETV应该努力 争取政策支持，向公共文化教育电视台方向奋斗；而省市级发达地区则可借数字 电视和付费频道之东风，适当考虑创办地方性付费教育电视之可能。同时为了避 免现实中各级教育电视台继续挣扎和徘徊在公共产品和商业电视之间，无法确定 其属性的尴尬局面，中央级教育电视台CETV可以借助原有频道资源和覆盖优 势，全面深入实施“农村根据地”策略和“西部推进”运动，以坚定教育电视公 共产品的属性。而针对中国各级教育电视台目前存在的内容建设方面的重重矛 盾，可以深入挖掘老年教育、心理教育、职业教育、人文素质教育和农民工教育 等资源创办各种电视栏目，同时全力推行教育品牌化经营思路。在日趋激烈的市 场竞争和传媒环境竞争下，继续加强各级教育电视台的互动建设，继续坚定教育 电视的公共产品属性，力争成为学习型社会的优秀学习平台。 关键词：教育电视、困境、对策 The current Situation of China Education TeleviSions and its development measure (abstract) Education Television is the most important base of prospering our country，and is the best class for implement diathesis education．In the recent twenty years all levels education televisions have devoted a lot to education career and broadcasting system．However．in the furious media market and upheaval communication environment，the China education televisions are facing plight owning to the unbreakable system． In my opinion，CETV，the national education television should strive for policy support，trying to become a commonweal education television： while developed city education televisions should think for establishing parochial paid television with the development of digital TV．At the same time，in order to avoid a11 levels education televisions wandering between commonality product and commercial TV，CETV can make use of its channel resource and cover advantage，put into force“countryside base’’ strategy and ‘‘western advance” movement，then strengthen the “commonality product”．While facing the current content buiIding conflict，we should deeply dig education of the old people，the psychology， the career，the diathesis and the farmer—worker，trying to make more programs，and also push education brand management。In the furious media competition，all levels education televisions should cooperate，and try to establish the approach of getting knowledge in this learning society． Key Words：Ed