外语毕业论文 论广告英语中的公益广告.docVIP

Abstract Public Service Ads as a branch of Ads, was born in nineteen forties of the United States. At that time, the continuous development of industrialized production has caused a series of social problems. The environment was damaged, and the criticizer’s morality was continued to fall and so on. Because of this, public service ads emerged as the times require. This paper focuses on Public Service Advertisings in Advertising English, and its aim is to let the reader know more about Public Service Ads origins, features, and functions. This paper mainly talks about the features and functions of public service ads. From the aspect of features, this paper mainly talks about the human nature, public welfare, and non-profit of public service ads. And from the aspect of functions, this paper mainly talks about the education function, direction of public opinion, social care, culture diffusion and the function of aesthetic education. Education function includes common sense education, ethics education, and law education. Direction of public opinion contains two aspects, assist national policy publicity and guides the current social hot spots. Social care includes love our own kind and the ultimate concern of human beings. Culture diffusion refers to promotion of national culture and the dissemination of culture at present age. The functions of aesthetic education include pure aesthetic experience and beautify the city environment. Since the development of Public Service Advertising, it has gone through several decades of history. And it played an important role in society. As the time goes by, public service ads will play a very important role in the future. Key words: public service ads; feature; function exertion; 摘 要 公益广告作为广告的一个分支，诞生于19世纪40年代的美国。当时，由于工业化的不断向前发展而导致了一系列的社会问题。环境遭到破环，公民道德的不断丧失等等。由于这些原因，公益广告应运而生。 本文重点讨论广告英语中的公益广告，其目的是让读者了解更多的公益广告的起源，特点，功能。本文主要谈论了公益公告的特点和功能。在特点方面，本文主要涉及公益广告的的人本性，社会福利性，以及非营利性这三个特征。在功能方面，本文主要谈及公益广告的教育功能，社会舆论导向，社会关怀,文化传播以及美育功能。