试论我国教育出版社的现状、困境和应变的策略.pdfVIP

第三部分，檄烈的竞争。教辅豳书的高利润嘲报，健市场竞争格外囱热化。 教育鞋葱糕着诸多压力鞠瓣境。农多方参与豹竞簪孛所蘧受瓣屡屡夹击，曛教育 社处于严峻的生存环境中。 摹西帮势，冷静静愚考，薤对减受和竞授，教育社器要事时寝势，把提对祝。 从豢质教育和成人激育中寻找商机，并从阕络出版和对外交流中进一步拓展图书 开菠空蓠。 第五部分，强大的优辨。从教育社自身的出版优势，样观分析了教商社的发 骚蘸景。萋视专、盐分工，强纯毒静特色，把握作者“蔫教”、读耆“试教”、编斡 “熟教”替优势，以独有的出舨特色赢得市场，馊教育出版业仍搁有强有力的发 蒜窆闻释霓争势头。 第六部分，度燮的策略。面对危机和挑战，教育社制定全面而系统的对策， 进行垒方位盼、多层次鹩酒整和改革。首先要树立先避经营瘸念黻适应审场竞争 需要，另，}积极采取精品开发、人才开发、广告嶷抟横向发展、产业经营等战略， 最终实现在教材教辅市场中的强势她位。 衿钢晚 Abstract Owing to division of labor based on specialization known tO all which Was caused by traditional system of planned economy,the Education Press，mainly publishing teaching material and teaching guidance material，students’out—of-class reading material and books on educational theories，enjoyed exceptional advantages，and naturally abounded in publishing resources．Due to planned economy，the Education Press had looser and more comfortable development opportunity than other presses：it Was not only at the top ofthe list in books’publication varieties，issue prices and profits， even held a safe lead，but also enjoyed various liberal welfare benefits．Under the favorable climatic，geographical and human conditions，every Education Press completed and basically completed primitive accumulation of capital，and became main forces among the press ofour country． However,new century’S“order of lightening burden on students’’dealt a direct blow at the Education Press：the varieties of teaching books were adjusted and cut down by big percentages，many former planned-published teaching guidance material or was cancelled from‘plans of publication or decreased in the impression，SO the amount of books’distribution嘲an all-time low．Because of“lightening burden on students”，operating profits of the Education Press had made remarkable fall．And the followed“order of limiting prices’’from the departments concerned remarkably cut down profits space of teaching material，SO there are not much profits in publishing teaching material．Moreover,new courses’standards of elementary education，issued by．