青海企业商标保护的研究.pdfVIP

I 青海企业商标保护研究 摘 要 二十一世纪的今天，知识产权业已成为了全球化背景下企业竞争的一个制高 点，而商标保护是知识产权领域的一个重要组成部分。中国加入了世界贸易组织， 签订了关贸总协定，由于之前中国就跟其他发达国家知识产权水平就存在一定的 差距，而关贸总协定和世界贸易组织都是关于贸易服务的。我国企业的法制建设 与世界法制进一步接轨，同时我国的企业也面临着来自国内国外的双重竞争，目 前一些企业已经认识到了商标的重要性并能够正确的运用商标战略和策略来发 展生产，参与国内外的竞争，在国际市场上占据一席之地。 然而在我国颁布了知识产权法之后的相当长的时间里，许多人对于商标的重 视程度，还远远低于其他知识产权，每年我国申请的专利数量和商标数量相比发 达国家都很少，拥有的世界名牌更是寥寥无几。更严重的是还有部分商标在国外 被抢注，还有很大一部分企业没有注册商标，根本没有商标保护的意识。本文结 合青海在西部大开发的作用，着眼于青海企业商标保护的现状，借鉴国内外发展 的先进经验，对青海企业商标保护提出针对性的见解和对策。 关键词：青海 商标保护 知识产权 万方数据 II Qinghai enterprise trademark protection research ABSTRACT With the speeding up of economic globalization, the creation, occupation and utilization of intellectual resource has become a critical factor of a country to achieve the competition advantage and improve the overall national strength. Since China joined the World Trade Organization, signed the GATT, because China’s intellectual property right has a long distance to catch up with the development of developed countries’. But Chinese enterprises are faced with competition home and abroad. We are delighted to see that more and more Chinese companies realize the importance of the trademarks; they try to use right strategies and policies to develop production, now they have more space to stand in international competition. While trademark protection, being one important part of intellectual property rights, has not received the same attention as other intellectual properties. Many domestic enterprises still have not enough awareness of the importance of trademark and its functions, so that seldom of them registered their trademark abroad. More seriously, there is no part of the trademark registered in foreign countries, and a large part of the company is not registered trademarks, there is no awareness of trademark protection. In this paper, developing the western region of Qinghai in the role, focusing on the status of trademark protection in Qinghai enterprises, to