现代物流环境下集装箱班轮公司的运营策略和执行.pdf

032025177杨逢泉 现代物流环境下集装箱班轮公司的运营策略及执行 Abstract Containerized transportation appeared in the middle of last century．It’s a new kind of transportatton which follows the fast growth of trade volume against development of global economy．Today containerized transportation has already been one of the main transportation methods after developing for about fi衄years，and his global covering net、vorl【defines its important role in trade business．But by the appearance of new concepts about modem logistics，the business environment is changed．Now all shipping lines in flus field have to face various challenges including great competition and the continuous rising operating cost．Customers know themselves more clearly than ever before and they always have newrequests need to meet．Old kinds of service can’t win the company any new business．In this situation,how to keep the company developing continuously is a problem for every shipping line．On the other side，in order to remain the competitive power,shipping lines have to find out the way to improve the operations efficiency and make them more profitable． This paper is mainly focused on the opemtious strategies of(containerized)shipping lines．Firstly the article gives a briefintroduction on history ofcontainerization,introdl|ces the current situations in this field．Then there comes all analysis regarding the whole business chain from the point of shipping line，which points out the exactly role the shippmg line acting．And clearly points out the chances and challenges．Base on the analysis，a series of solutions including internal cost control，annex and diversification are presented．Finally,company OOCL is used as a living example for better tmderstandmg． Key words：Shipping Line，Container,Logistics，NVOCC z，rFLNO．C93 2 032025177杨逢泉 现代物流环境下集装箱班轮公司的运营策略及执行 HⅡ舌 集装箱班轮运输自其出现以来，由于其具有的安全、高效等优点，很快就发展 成为全球贸易中最重要的运输方式之一。随着国际间贸易的迅速发展，其运输规模 不断变大，从业人员持续增加，这一产业已经成为了国民经济中的重要组成。货物 集装箱化的程度有时甚至可以直接反映地区的经济发展水平。 中国加入WTO，更是给集装箱班轮运输注入了一支强心剂，使全球货量大幅上 升。笔者在1999年加入了