武冠新材料股份公司竞争战略研究.pdfVIP

Abstract ARer ChiIlese economic refom，Concrete admixture industⅨas a smallindust巧 in the paSt，is rapidly growing，Witll t11e great expansion of baSic collStnlction in C11in如Concrete adIlli)【ture i11duS仃y is becomiIlg to play more and more iInponallt role a11d St印i119 under me light of the stage． As a sigllificantIy increaSing new industⅨit haS more 11igher retum on iIⅣe咖ent arld t11e low ent叮limitation觚d light national control，W11ich are s仃ongly 酬昀rct enterprises，eSpecimly t110se small-sized enterprises，mSh into．IIl the envirDnment that the madket gro、Ⅳth spaCe is la唱e enou曲，due to generally poor techllology research and deVelopment capabilities causiIlg seriouSly inferior isomorpllism，pluS me unbalance of deVel郇lment geo铲aphically，result in ex讹mely competition i11也e岫eVen to也e i11dus臼y砌l ofMaJigllant competition．As one of the leader in ad血船e i11dus廿y preViouSly，Sl啪曲aj WhGuall New Material Stock Conlpally is i11 tlle embarraSsed sit啪【tion t11at be surroullded by competitors． Now tlle company need to deVelop competitive strategy to fight out ofⅡ1e trouble and contiIlue to mai】1切i11 beiIlg a 1eadiIlg role． Under new situation，ente印rise muSt删ust廿le、Ⅳa【y to develop and establish me new enterprise competi60n s眦egy．Follow The Ente叫se Competition Strategy Theor)，、”FiVe Competitive Forces”Comp丽tion Model and nle OptiIIlal CompetitiVe S仃ategy Theory，the anicle analySed the macro．eIlviroment of也e develoDment to Concr吼e a血1ixture induS仃y deVelopment、InduS臼了competition pattem、conlpetitive f．aCtors aIld廿le condition of entell坷se’s resource c印aci吼tllen come up诵t11觚ure strategic guidillg tlloughts to廿le next development、competition strategy orientation aIld Co叫)etition s仃ateg)r implementation of Ihe WhGuaIl New Mat嘶a1 Stock Cornpally．The article is baSed on the metllodⅡlat tlle t11eoretical allalysis and empirical a11alysis combined togetller，aS baSis of t11eo巧aIld practice for opillions of tlle passage． Value judgment is essential to competition s缸ategy research，t11e pu印ose of arti