意大利奢侈品牌――生活中的激情.docVIP

意大利奢侈品牌――生活中的激情 　　It is with great pleasure that I begin my long-term relationship with Fortune Character magazine and its related organizations by painting a picture of the current business climate in Italy for both big and small luxury firms. The players include traditional, family-owned companies, as well as new start-ups that masterfully create and manufacture personal products like not only high fashion, fine jewellery, stylish shoes, leather bags and soft silk ties, but also luxury yachts, helicopters, delicate wines, gourmet food and modern designer furnishings worthy of royalty, yet available to the public at large. What could be better than to see a soft cashmere sweater, adorned with a precious mother-of-pearl necklace, colorfully balanced by an elegant tote bag, gracefully moving through a quiet village, attracted by the evening sunset and a warm ocean breeze, directed to a quiet aperitivo in the company of friends? That type of passionate, inner feeling is one of the many reasons Italians go to work every day, to dream, to inspire positivity, energy and, perhaps, a touch of romance in each and every one of us. 　　So what makes an Italian luxury brand operation tick? How does the Italian lifestyle enter and affect daily operations? How are companies surviving under current conditions of high labor costs, yet produce the most prestigious of suits, shirts and outfits? Is it the aura built around the tradition and history of a family name or the modern machine generating flashy, high-tech marketing strategies around the world? The answer: A magical mix of all the above, together with the Italian entrepreneur’s innate passion to make each one of our lives more profound and meaningful in an understated manner. A multifunction dress for both daytime and eveningwear occasions; an upper casual jacket custom fit for work and appropriate for a happy hour; a pair of casual, comfortable shoes just right for the office as well as the scooter ride to work. The wor