战略管理(英文六版)ch01.pptVIP

Chapter 1 Strategic Management and Strategic Competitiveness Knowledge Objectives Studying this chapter should provide you with the strategic management knowledge needed to: Define strategic competitiveness competitive advantage, and above-average returns. Describe the 21st-century competitive landscape and explain how globalization and technological changes shape it. Use the industrial organization (I/O) model to explain how firms can earn above-average returns. Knowledge Objectives (cont’d) Studying this chapter should provide you with the strategic management knowledge needed to: Definition