市场营销第一章(英文).pptVIP

你想了解现代企业营销的奥秘吗？ 你正在准备各种英语考试吗？ 你想毕业后进外企工作吗？ 你想提高推销自己的能力吗？ ——那就好好上市场营销学的双语课吧！ ——我们共同努力，你一定可以实现你的梦想！ Learning objectives 掌握市场营销学的基本理论、基本概念以及市场营销的基本方法 掌握经济学、管理学尤其是市场营销学的专业术语 大幅度提高英语水平，尤其是阅读水平 Marketing：An Introduction Part One Defining Marketing and Marketing Process Chapter 1 Marketing: Managing Profitable Customer Relationships Chapter 2 Company and Marketing Strategy Part Two Understanding the Marketplace and Consumers Chapter 3 The Marketing Environment Chapter 4 Managing Marketing Information Chapter 5 Consumer and Business Buyer Behavior Marketing：An Introduction Part Three: Designing a Customer-Driven Marketing Strategy and Marketing Mix Chapter 6 Segmentation, Targeting, and Positioning Chapter 7 Product, services, and Branding Strategy Chapter 8 New-prodct Development and Product Life- Cycle Strategies Chapter 9 Pricing Considerations and Strategies Chapter 10 Marketing Channels and Supply Chain Mangement Chapter 11 Retailing and Wholesaling Chapter 12 Integrated Marketing Communication Advertising, Sales Promotion, and Public Relations Chapter 13 Integrated Marketing Communication Personal Selling and Sales Management Part Four: Extending Marketing Chapter14 Marketing in the Digital Age Chapter 15 The Global Market Place Chapter 16 Marketing and Society 学习方法——如何抓重点 各级标题及目录 重点图表 边框中术语的定义 正文中的斜体字 各段落的重点句（段首） CHAPTER 1 Marketing: Managing Profitable Customer Relationships After studying this chapter, you should be able to .Define marketing and outline the steps in the marketing process .Explain the importance of understanding customers and the marketplace, and identify the five core marketplace concepts. .Discuss customer relationship management, and identify strategies for creating value for customers and capturing va