Ch 7 Implementing a Vision Strategy, etc7执行一个视觉策略等..ppt

What’s Happening?! Federal Reserve comments regarding interest rates spooked the stock market. Revised Course Syllabus Has been updated on the course web page. Chapter 6 Summary Chapter Objectives Positioning vision as the starting point in directing, posturing and running a business. Understanding the significance of the vision process. Remembering that vision triggers the entire business and information technology management process What is a Vision? A photograph of the future It must be realistic and credible -- and most certainly attractive to the organization Concrete and easily understood ideas about the long-range future of the business What Must Be Accomplished Establish a clear vision of the future Provide a basis for sharing values and views Send a message regarding the importance of the vision process throughout the entire organization to gain consensus and momentum Vision Uncertainty The dynamics of the market Rapidly changing technologies The logic and need to address changing employee values and traditional methods The shift from old regulatory practices to new practices in many industries Customer Service Frequently Drives the Vision! For USAA, General McDermott’s four step process: Automation Employee attrition Improved job training Decentralized decision making through empowering employees Role and Contribution of IS A horizontal integration of applications An executive partnership Technology experimentation and assimilation Leveraging their information systems Strategic architecture Whirlpool’s Global VisionTaking a company’s best capabilities and leveraging them in its worldwide operations Conclusions Successful companies are the result of good leadership. Talented leadership is demonstrated in the following forms: Determining the direction of the business. Operational efficiency and effectiveness. Implementation and maintenance of a well directed information system. Possible Exam Questions What factors influence the creation of a visio