我国酒类连锁专卖店行业的发展问题与对策分析.docVIP

我国酒类连锁专卖店行业的发展问题与对策分析 Development of Chinas liquor industry chain of stores and Countermeasure Abstract In recent years, with changes in Chinas policy requirements and economic policy, the existence and development of alcoholic liquor sales and brand of specialty supermarkets have failed to meet the requirements of the times and the needs of consumers, so the chain of liquor stores industry to meet the needs of consumers emerged. As a new marketing model liquor, liquor chain store management will be more focus on brand strategy and product quality, which will greatly reduce the number of counterfeit charge market and largely increased the liquor business professional. And this marketing model is to reduce operating costs and improve the management efficiency. Constantly fine operation, liquor store chain in the wine industry in the future development of the business model challenges the traditional liquor, and broad development prospects. Based on the background of liquor chain store industry overview statement makes us understand the development of liquor stores, chain stores and liquor made traditional comparative advantages of alcohol marketing model, but also highlights the development of this new marketing model an inevitable trend. Then this paper, in terms of strategic positioning, core competencies shape, brand and strategic planning for the development of alcohol problems in the marketing chain to propose a solution, and in the future direction of this industry finally launched a bold outlook . KEY WORDS: liquor store ，chain brand strategic， marketing model ，countermeasures 目 录 我国酒类连锁专卖店行业的发展问题与对策分析 1 摘 要 1 前言 5 第一章 酒类连锁专卖店行业的发展现状 5 第一节 酒类连锁业成长的背景 6 第二节 酒类连锁经营的优势 6 第二章 我国酒类酒类连锁专卖店行业的发展战略与问题阐述 7 第一节 战略定位 7 第二节 核心竞争力的塑造 8 第三节 品牌战略规划 9 第四节 连锁店扩张模式 10 第三章 酒类连锁专卖店行业发展案例分析与解决 11 第一节 2014年中国亟须打造酒类销售连锁品牌 11 第二节 大数据时代下的酒类连锁 13 第四章 对酒类连锁业的未来的建议对策与期待 15 第一节 酒类连锁店应该精细化运作 15 第二节 酒类连锁业的未来值得期待 18 第五章