ppt课件-overviewofthe caribbean tourism sector managing tourism（overviewofthe加勒比旅游业管理旅游）.pptVIP

CTO Membership Benefits of Tourism Foreign Exchange Government Revenue Investment Employment in Tourism Industry CTO conservatively estimates that more than 900 thousand persons are directly or indirectly employed in the tourism industry (300 thousand in the accommodation sector) Importance of Tourism to Caribbean Economies Visitor Expenditure as a Percentage of GDP Anguilla - 75% Cayman Islands - 60% St. Lucia - 55% Antigua Barbuda - 49% Aruba - 41% Barbados - 36% St. Kitts Nevis - 31% Grenada - 28% St. Vincent G’dines - 28% Jamaica - 25% US Travel to Overseas DestinationsComparative Performance 1990 - 2000 Challenges to Caribbean Tourism Diminished economic growth in many of our source market Reduced profitability of airlines More countries seriously adopting tourism as a viable development option Increased leisure travel options within our major markets Changing Consumer Patterns Changing distribution systems Challenges to Caribbean TourismClimate Change Issues Sea Level Rise: most tourism facilities are located in coastal areas Global Temperature: warmer winters in northern markets / changes in tourism seasons. warmer summers in the region / less attractive for tourists. Precipitation Patterns Hurricanes lost of infrastructure affect region image as a safe destination Today’s Changing ConsumerNew Standards of Expectation less likely to be satisfied with sun, sea sand alone more knowledgeable independent more environmentally conscious more security-concerned more likely to travel in family/groups Challenges After September 11th Safety and security the primary concern of travelers both in terms of Air travel and safety at the destination Shorter booking window, reduced from three months to as much as four weeks Economic downturn..increased un-employment Growing Competition - Product higher levels of service outside Caribbean freer cross-border travel (notably Europe) huge growth in cruise ship inventory and cruising