外贸交际英语scene1 Get Customers.ppt

Get Customers Teaching Objectives 1. 知识目标： （1）了解寻找客户的基本方法； （2）掌握邀请客户参加广交会的交际技巧； （3）掌握建交函及其回复函、邀请函及其回复 函、促销函写作内容和方法； （4）了解通过关键词查找客户的方法。 2. 能力目标： （1）能够使用网络平台查找新客户； （2）能够通过B2B网络平台，利用关键词查询 真实买家信息。 3. 素质目标： （1）熟悉并适应贸易工作； （2）能够进行商务英语交际； （3）具有一丝不苟、严肃认真的工作作风。 Importances and Difficulties 教学重点：建交函、邀请函及促销函写作； 利用关键词查询买家信息。 教学难点：通过B2B网络平台，利用关键词 查询真实买家信息。 Section I. Warm-up Basic Knowledge When vocational college students graduate from their business major, they will try to get their jobs. Most of them will work as foreign trade salesmen. The first working step is trying to get the foreign customers. This step is to establish business relationships. It is a beginning of a successful business. It is a most important work to establish business relationships with customers to a new or old company. It is helpful to win new customers and to enlarge the business and it is the key step to develop business and win benefits. Basic Knowledge Most common ways of establishing business relationships are as follows: Internet advertising, searching customer information online, posting products with detailed information on B2B database websites, such as , , , , commodity fairs exhibition, business delegation visits, friends introduction, etc. You may also contact with the customers through banks, embassy, counselor, foreign branches to know some basic information including credit status and business situation as well as the business capability. Work Background Most common ways of establishing business relationships are as follows: Internet advertising, searching customer information online, posting products with detailed information on B2B database websites, such as , , , , commodity fairs exhibition, business delegation visits, friends introduction, etc. You