综合商务英语二册Unit 10.pptVIP

综合商务英语教程 第二册Unit Ten Trade fairs Time 3*90’ Contents:  1. Promoting a product 2. Future perfect simple and future perfect  progressive tenses   3. Writing a reply letter to an invitation  Objectives When the learners finish learning this unit, they should be able to know how to promote products write a reply letter Have you been to a trade fair?  1. Lead-in 2. Vocabulary Building Fill in the blanks with the given words. 3. Reading Have you ever heard of Hannover Messe before? Do you know what what’s the meaning of it? Read the following article and find the answer. HANNOVER MESSE Answer the following questions according to the text. Future perfect simple and future perfect progressive tenses 5. Speaking  6. Writing The structure of this invitation letter This letter aims at inviting the potential exhibitors to attend the exhibition hosted by IWA. The first paragraph extends the invitation to the potential exhibitors.The second paragraph briefly introduces the trade fair.The third paragraph gives an account of all the previous exhibitions held by IWA.The fourth and fifth paragraph shows the benefits exhibitors can get from attendance. * * The company brochure is an important method to promote the products and services of your company in a trade fair. Work in pairs and decide which of the following items should appear in a company brochure? company’s name logo and contact information company background employees products and services organization structure prices mission statement booth presentation launch catalogue venue sponsorship impression network sales targeted responsive present