综合商务英语二册Unit 4.pptVIP

综合商务英语教程 第二册Unit 4 Company Profile Time 3*90’ Contents : 1. Knowing different company files 2. Gerund used as prepositional object  3. Writing letter  Objectives When the learners finish learning this unit, they should be able to know different kinds of company profiles know how to describe ones company know how to write a letter 1. Lead-in The change of the logo of a company represents the history and development of it. Below are some examples. Work in pairs, find out the similarities and differences between the old and the new logos. 2. Vocabulary Building 1. brochure 2. catalogue 3. title 4. presentation 5. responsibility 6. founder 7. in-house Complete the following paragraph with the given words. commitment alliance presence collaboration execute operate The foundation of our success, and at the heart of Teva, is our vision?to be the most necessary medicines company for the world, ________ on our obligation to our patients, customers, shareholders and employees. Following our vision, we pursue robust organic growth. This strategy is complemented by key ________ with partners. We extend our ________ into new markets and add selectively to our capabilities. We balance investment in growth with return to our investors. We commit ourselves to challenging the unmet medical, societal and patient needs of the day. In every single action, we follow our guiding values of Integrity, Respect, ________, Excellence and Leadership. These values embody the nature of how Teva ________. They enable us to bring safe and effective medicines to the world through the quality of our people, and of our products. They are the foundation of our ________ to patients, and of our dedication to making a difference. 3. Reading The following article is the profile of Apple. Read the a