综合商务英语教程第三册unit 10.pptVIP

Time 3*90’ Outline:  Focus  I. lead-in II. Vocabulary Building   III. Reading  IV. Language Focus  V. Speaking   VI. Writing  Focus Learning what responsibilities the PR takes on  I. Lead-in Work in pairs. Discuss what your job duties are if you work in PR department?  II. Vocabulary Building Read the following text and try to fill in the blanks with the words in the column. client press releases audience enhance publicize media Public relations managers review and sometimes write______ . They also sponsor corporate events to help maintain and improve the image and identity of their organization or ______.In addition, they help to clarify their organization’s point of view to its main_______through______releases and interviews. Public relations managers observe social, economic, and political trends that might ultimately affect the organization, and they recommend ways to ______ the firms image based on those trends. For example, in response to a growing concern about the environment, an oil company may create a public relations campaign to______ its efforts to develop cleaner fuels.  III. Reading A. Read the article again and answer the following questions. a. What are the tools and techniques of PR? b. If you work in PR department, what kind of quality and personality should you have? c. What are the differences between PR and advertising?  III. Reading Discussion Work in groups. You are responsible for improving your company’s corporate image, so what are the factors that should be taken into consideration?  IV. Language Focus Subject clauses are introduced by conjunctional pronouns that, what(whatever),who(whoever), which, whom(whomever), whose and adverbial connectors where, when, why, how. ? Clauses introduced by conjunctional pronouns: What the media sa