Favorable climatic geographical and human Arowana into the meters City loss.docVIP

 PAGE \* MERGEFORMAT 5 ‘Favorable climatic geographical and human’ Arowana into the meters City loss A few years ago, an executive search firm asked me to go to Arowana manufacturers - Kerry Oils amp;amp; Grains interviews, they want to enter the rice market, to recruit one meters industry market development manager. In the grain industry, the Arowana successful operation of the market has always been what I admired. But then about the company and person in charge of post-exposure, unfortunately, my thoughts and ideas with their greater access, not able to join the Kerry Oils amp;amp; Grains. They plan to faster time, (then the summer), look for a manufacturer with OEM way, the first launch of a ‘gold ingot’ of japonica rice brand. But I guess: If they under the plan, enter the rice market, from the ‘timing, location, and’ a number of factors to analyze, are destined to be difficult to succeed. Later development, but also as I expected. The so-called ‘day’, from a marketing perspective, that the best time of marketing. Enterprises in the new product launches, should consider the optimum timing of the listing. Did not choose the right timing, they would rather temporarily push the new. At that time, Kerry Oils amp;amp; Grains intention to enter the rice market, there is a sufficient consideration. Arowana in the domestic edible oil market, has achieved great success, due to grain and oil pathways are basically the same, by virtue of its domestic sales network, enter the rice market, seeking new business growth. As a whole is concerned, the timing is right. Rice market, but it still did not fully understand the characteristics of the product did not fully understand. Summer, high temperatures, is the most unstable when the quality of rice, especially rice, but Kerry Oils amp;amp; Grains happens at this time the launch of its rice brand. In the end, a few months after listing their products on the quality problems occur. Secondly, there is ‘geographical’. ‘Geo