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The Analects of Confucius annotation brand management psychology.doc

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The Analects of Confucius annotation brand management psychology

 PAGE \* MERGEFORMAT 6 ‘The Analects of Confucius’ annotation brand management psychology We talked about business, especially the brand management of such a fashionable topic, we often think of all the operators have encountered a problem: how long to complete the construction of the brand to quickly bring tasting brands benefits. Nike model is one of the most simple and most direct way of brand management. However, we can do business Wei Chang. Thus, in addition to the battlefield use of American-style tactics - the use of existing funds in the media other than bombing, and now enterprises are once again learned a shortcut to another brand - image packaging plus the form of franchising. For example, recently appearing on the market in Dalian sea cucumber nutrition sort of health food is such a typical brand business model. As a food, the deep-sea cucumber sea cucumber as well as processed products, are only part of the nutrients can play a role. However, in the event of bio-industry, these food deep processing was coated on a layer of a scientific mystery. Consumers into spending so many errors. A box of ordinary sea cucumber food prices as high as 400-500 yuan. Moreover, many effects have been arbitrarily exaggerated, mislead consumers. After inspection of the relevant departments of these irregularities the sales counter of food has been won. A good product needs is good business enterprise managers to preside over the psychological. The lack of ‘loyalty and forgiveness’ way, as a corporate brand managers, facing the future is imagined. More than 2,000 years ago, Confucius advocated by the faithful, loyalty and forgiveness of the Road, is a modern enterprise operations, especially after China’s accession to the WTO at present the core idea of brand management. ‘Loyalty’ require active for others, ‘Wei Ren seek and disloyal? ‘This is exactly the stance of modern life that is lacking in our modern lives but in the spirit of hard to find. ‘Forget the past

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