Wen Ganoderma lucidum slice of tea draft plan Zhengzhou markets.doc

 PAGE \* MERGEFORMAT 17 ‘Wen Ganoderma lucidum slice of tea’ draft plan Zhengzhou markets I. Introduction: Before the draft in the planning of this planning, we have been on the market three things: 1, the Zhengzhou market, the more effective consumer research analysis, access to a large number of data and evidence of our knowledge of the market and thinking patterns; 2, directly competing products on the market, indirect competing products, terminals, access, POP structure, promotions, etc. made a detailed investigation and analysis; 3, associated with the company leaders and colleagues conducted in-depth, detailed communication, has made the promotion of the larger framework of relatively uniform. Therefore, based on the above-mentioned three points, I have this writing, save a lot of unnecessary content and chapters, heading straight for the theme - ‘wynn Lingzhi Tea’ Zhengzhou market introduction phase promotion strategies. The draft plan is only the idea of this strategy, but based on our knowledge of the market in Zhengzhou and grasp, asked to lead the market introduction phase in determining the ultimate promotion strategy, we have only come up with a detailed step by step executable program and the promotion of the work plan section of actual soft articles, print creative, POP design, terminal planning and description of packaging, production cycle, cost estimates, etc., and strive to bring our products successfully to market. Second, the market summary: Health care products industry is a sunrise industry in the 21st century, health care products market is a substantial increase in the market each year, Zhengzhou market is no exception. However, the market in Zhengzhou in marketing circles known for the cycle known many products in the field are very fire, one to Zhengzhou to sleepwalk defeated. Summed up the reasons: First, Zhengzhou, central China as a land-locked cities, economic development has lagged behind the South Market and coastal mar