Women are thin mad - from leptin series to see the introduction of self-cultivation underwear marketing breakthrough Tingmei.doc

 PAGE \* MERGEFORMAT 16 ‘Women are thin mad’ - from ‘leptin’ series to see the introduction of self-cultivation underwear marketing breakthrough Tingmei Concerned about the underwear industry, people will find that dressing underwear overlord Tingmei group launched this year, out of the ‘leptin’ theme of self-cultivation underwear, the market was extremely successful, only the Beijing market is concerned, in March 1000 on sales of more than million. During the four years of glory, Beijing’s attention once again to female consumers Tingmei for Tingmei crazy, even by the tremendous impact of SARS, self-cultivation underwear product line in the first half of this still exceeded the Group’s profit targets . Tingmei good at making marketing, good at making the concept of points, find a prospective consumer interest, it is well known. But Tingmei dressing underwear can be experienced again after a three-year product cycle, the rise of the successful launch of ‘leptin’ series, it is very difficult. Tingmei group creative director, leptin series of self-cultivation underwear planning Trader Mr. Zhang Jijun summary of the re-emergence Tingmei cultivation underwear from a foundation, two breakthroughs: first, self-cultivation underwear Tingmei clever positioning categories it difficult for competitors to imitate with the Jin, to the Tingmei time and space, which is the foundation, followed by the running mode and in the past the brand has made a huge breakthrough and change, addition of new products to market model with the changes and improvements. Category clever positioning it difficult for competitors to imitate As everyone knows, the rise and success of Tingmei not only created a great dressing underwear market, but also created the myth of a rapid accumulation of wealth, so that market opportunities will not be without businesses and individuals to imitate and follow, as the year of health care products , VCD, thermal underwear, as a business success, attractin