23 days to restart the first wine in Hebei.docVIP

 PAGE \* MERGEFORMAT 4 23 days to restart the first wine in Hebei By the end of November 2004, when I started in Shanxi Qing Xu Manor Portuguese wine grape wine when Hebei CONGTAI result in the ‘Sales and Marketing’ magazine I do see a few low-cost quick-start the market case, so the total sales company Lee I went to Taiyuan to find to start cooperation. Hebei CONGTAI a long history of wine is a veteran wine group, 99-year sales of nearly 4 billion yuan, but in recent years because of the brand and the internal management and other reasons, sales fell to less than 20 million. Yuanda Group in June 2004 entered the CONGTAI then carried out a series of effective reforms. With the in-depth understanding to determine the start of the first base Handan market plan, but a series of problems, the three major problems facing us. 1, time is too short: facing the New Year’s Day, from the research to come up with plans to enter the packaging design, production, wine identification, personnel, logistics, media, preparing to attack started with less than 23 days time, the person familiar with the liquor industry should be aware of this is almost impossible task. The consulting industry’s fastest speed is 123, the first month of research, the first month out of the program, the first three months of preparation, called 123. I created the ‘speed market’ is currently the fastest growing markets to start operations from the beginning to see the back section is 7 days, but with the preparatory work, usually around 30 days, like the 03 annual in ‘sales and marketing’ the ‘Kang Dairy 53 days in the case of’’market restart Bridge Wine 90,000 yuan forced open the market ‘,’ H Wine 45 days to restart the market’’Nanjing Bookstore ‘case, has embodied the traditional marketing can not go beyond the ultimate, but CONGTAI in turn placed in front of a challenge. 2, brand issues: Group pre-great determination, more than 300 brands CONGTAI reduced to six, especially the location of Handan,