4P good or 4C good-.docVIP

 PAGE \* MERGEFORMAT 12 4P good or 4C good? The development of modern marketing theory can be described as a fast, almost overnight transition from traditional marketing to modern marketing, and is commonly referred to as the 4P product-centric to consumer satisfaction as the center of the 4C; this reason that there are People’s Congress Introduction 4P does not work. Well, 4P true too, when the aging it? Between the 4P and 4C in the end is what kind of relationship, their differences and similarities in where? How can it be used? 1, analytic 4P For the by product, price, channel, promotion 4P marketing mix component is a combination of complementary strategies. This comes from the West, the nature of marketing theory what is it? In fact, its essence is to make rational marketing process in order to facilitate better control of marketing behavior. Is the essence of marketing tools for selling products, and its purpose is to sell to get the required profit enterprise survival and development. Since the purpose of clear, then the way to accomplish this also can have a lot, so then the emergence of some ‘P’, such as PR campaigns, telephone marketing, these methods of marketing in this is the 4P auxiliary tool, is able to call it as a marketing methods, simply because it is within a certain period of time and space can play an important role, played effectively promote the sales effect to 4P its expression simply because it is several tools in their English, a similar letter at the beginning, to facilitate the easy to remember nothing. 4P is only representative of the many marketing tools only that there will be other so and so M, S and other marketing tools, and now a popular marketing tool 4C is the new representative. So 4P is the past? Yes in the end is the old yellow? Or operators of conventional weapons and war? Analysis of a tool is out of date, the first is to see whether it has been fully utilized; the same a knife, it was able to ease now, shoot wit