4P and 4C from the marketing model of the genetic interpretation of counters.docVIP

 PAGE \* MERGEFORMAT 32 4P and 4C from the marketing model of the genetic interpretation of counters Preface Counter marketing has become a kind of medicine and health products marketing force can not be ignored, which occupy the whole country in Guangdong and even a certain impact. Its main operating characteristics of the sales process to shorten the product (so-called ad one on the phone ring, selling flowers), to circumvent the traditional channels of distribution, some of the risks, the market started faster, able to quickly tap the market profits, is indeed a positive effective marketing tool. At the same time, it also exist in spite of a variety of derivatives and consumer interests, predatory market development, product life cycle is short, long-term earnings instability, the market artificially higher risk, enterprise development and so adverse factors often suffer setbacks . In the early stages of enterprise development, the use of this model had indeed been the early stages of accumulation has played an important role in the development so far, and even enshrined many companies treat it as a panacea to solve the market’s Road. I personally think that the counter marketing program model itself is only a tactical tool, rather than marketing, strategic resources, lack of marketing strategy on the integration of application and long-term planning and development of strategic thinking, there are inherent disadvantages. With the development and growth of enterprises and the gradual deepening of the domestic market management, this model is being increasingly exposed these inherent disadvantages, and gradually became restricted enterprises to further sustainable development and growth of the shackles. For the enterprise started to rely on counter mode, how to avoid weaknesses continue to play its advantages to promote sustainable development of enterprises, while a clear understanding of the shortcomings of this model and to find effective ways to be re