A close look at- 2006 Industry-depth scan of domestic electric shaver.docVIP

 PAGE \* MERGEFORMAT 14 A close look at: 2006 Industry-depth scan of domestic electric shaver As a huge market capacity is particularly close relationship with consumers of small household electrical appliances camp, a member of a very humble, electric shavers does seem a bit trivial, even though it may be inseparable from the vast number of consumers every day, the ‘close companion ‘. With the ‘tepid or alarm’ to describe the decades electric shaver in the domestic market development, and perhaps very appropriate. However, I am afraid all this will drift with the 2006 and 2007 far the approach has been improved step by step, and may even be a huge leap forward. And this change, or leap, but also with the 2006 electric shaver features the industry as a whole has a close relationship. Looking at 2006, the domestic electric razor industry as a whole has shown that some of the most notable features: 1, the overall capacity of the market compared to last year although these were not compared, but there was significantly higher degree of industry concentration trends, sales, ranks among the top five (taking into account the characteristics of the industry, this article did not follow the practice of selecting only the top three) the company’s overall market share is steadily rising. 1, a rough estimate, the overall 2006 domestic electric shaver market capacity should be between 65-70 million, a slight increase over last year, but modest; 2, despite a well-known Japanese brand’s overall sales in 2006 is not ideal, but due to a European-brand, and two representatives of the nation’s top brands as the ‘backbone’ of sales, compared with last year a certain increase, resulting in 2006 Industry sales in the domestic electric shaver The top five companies overall market share is steadily rising. Second, the pattern of competition are taking place silently in ‘combination’, ‘fission’. On the one hand, international brands has increased the pressure on domestic top bra