A total distribution of the wine Road decade of life with the Chinese wine market.docVIP

 PAGE \* MERGEFORMAT 13 A total distribution of the wine Road decade of life with the Chinese wine market Recently, Shandong Zaozhuang wai alcohol the company’s Manager Sun experienced a headache thing, and that almost became his ‘Wine Road of life’ cause of a turning point, he and Hubei, the cooperation of a large brewery there a ‘two-year itch’, his heart out to cast nearly one million yuan and a large number of human-built ground-level market in a model market in Shandong Province, was suddenly manufacturers in order to ‘paragraph evening of playing’ the grounds that direct contact with his downline distributors, take away the market, its approach is to his accident and not acceptable. He felt they pay too much the past two years hard clearing land, plowing, fertilization of the piece of land, to the harvest season, they found stolen by others cut a large, also did not receive more compensation for himself, making the He was very depressed, is actively to the manufacturers ‘seek explanation’. [Read one: Sun is not the case hit the boss, but also in China’s rivers and lakes on the wine is neither the first nor the last one, has always been China’s liquor dealers and manufacturers is to match wits, mutual compromise, but reciprocity and mutual benefit of them there. This group of wine distributors, compared to wine manufacturers in particular large enterprises, most of them at a disadvantage and ‘individuals’ status, and often the formation of the following three relationships: Brand wealthy scores - claim kinship wealthy incomparably glorious, and living at ease, temperament luxurious, easy to talk about divorce, but only you can know the Jour complex. 2 Brand Lushuifuqi - while talking about watching, feelings in general, ambiguous on, stumbling, generally three years, seven rare. Small Brands night passion - not seeking permanence, so the only once, what they need, morning and left. In fact, China wine dealers, most of the Western Paradise is almost l