Academic Promotion Outsourcing- prescription drug marketing the new path.docVIP

 PAGE \* MERGEFORMAT 11 Academic Promotion Outsourcing: prescription drug marketing the new path The West have a proverb: When the fate of the closed door here, when will there again opened a window. The current policy environment changes, in particular anti-commercial bribery on a large scale, a harsh crackdown on the original prescription ‘with a gold selling’ behavior. In the prescription drug market, ‘with gold sales of’ on the door blocked, then, which a window has been opened out? ■ closed doors At present the industry generally believe that prescription drug sales are going through the test. First, in December, the National Development and Reform Commission issued on the part of some drugs from the factory to inform the pilot to set prices, from the source to control drug prices to kick off the prelude. In the future, the state control of drug prices from the original formulation of the maximum retail price of drugs developed to restrict the maximum ex-factory and retail prices ‘two swords simultaneously’. As a result, the low prices of drugs will not be artificially high retail prices. The original post on drug distribution space for a large number of medical mediator survival groups (control of certain drugs broker market resources), due to greatly reduced living space will be hit. Therefore, industry experts believe that some hospitals, to a mediator as the leading prescription drug sales model will gradually withdraw from the stage of history. Second, the ‘drug manual and label management rules’ will this year take effect on June 1st. According to the provisions of chapter IV 24th Article: Drug labeling instructions and labels in the drug name, you must comply with the State Food and Drug Administration announced drug generic name and trade names naming principles, and with the drug approval documents The corresponding uniformity of content. 27th Article: Drug instructions and labels to prohibit use of unregistered trademarks, and other without