China air conditioning industry the current competitive environment analysis.docVIP

 PAGE \* MERGEFORMAT 22 China air conditioning industry the current competitive environment analysis 1, macro-environmental analysis As China’s manufacturing industry, an important force, air-conditioning industry and other industries, like their own development and changes in the external macro environment is closely related to. Country’s macro-control on the national economy as well as the development of other industries are all air-conditioning industry will have a major impact. In China, air-conditioning industry, the national economy in which macro-environment to macro-economy, income levels, consumption habits and spending power, real estate development, industrial policy, mainly external factors such as air-conditioning industry, the impact of more immediate . 1, macro-economy From the community macroeconomic forecasts for 2006 point of view, 2006 will maintain a stable macro-economic growth momentum, according to the data show that the first quarter of 2006, China’s GDP growth of 10.2%. The development of the consumer market for air-conditioning provides a stable foundation. 2, people’s income levels and consumption habits, spending power National Bureau of Statistics of the State Council Information Office press conference on the release of the data show that in 2005, China’s urban residents per capita disposable income of 10,493 yuan after deducting price factors, the actual growth of 9.6% over the previous year, an increase over the previous year an increase of 1.9 percentage points; Rural per capita net income of 3,255 yuan, a real increase of 6.2%, down 0.6 percentage points. The income level of the residents and their purchasing power although it is not equivalent to the metaphor, but close. 3, the state’s macro-control effects of the real estate industry began to show Compared with other factors, the real estate industry, the impact of development on the air conditioner market is more direct, but in 2005 the year of freezing, the state ti