Chinas retail business to develop the rural market restructuring in.docVIP

 PAGE \* MERGEFORMAT 17 China’s retail business to develop the rural market restructuring in The party’s congress report: ‘comprehensively improve the overall quality and efficiency of the national economy and enhance overall national strength and international competitiveness, the strategic adjustment of economic structure. This is the urgent demand of national economic development and long-term task. ‘And optimize the flow of industrial structure, and further change the business of economic growth, will become the strategic adjustment of economic structure, an important component. We should accelerate the pace of the circulation system, the circulation in particular the restructuring of the retail industry as a breakthrough in developing the rural market, in developing the rural market, promote the circulation industry, especially the retail business development, expansion and upgrade. 1 20 years of reform and opening up process, so that our country has made considerable circulation industry development, especially in the retail business because of the political, economic and legal environment, the retail market structure more reasonable, market behavior gradually standardized. However, from the general point of view, our extensive retail and commercial operations are still common, cities rely mainly on the expansion of retail business areas, improve renovation grade and race to the bottom prices to stimulate sales, leading to disorderly competition in the retail market; while the rural retail sector has traditionally been system, the impact of a serious shortage of retail outlets, retail and corporate marketing methods are backward, outdated mode of operation, it is difficult to form an appropriate degree of competition in the retail market, a new pattern. At the same time, by the consumption structure change and reform and other factors, the structure of China’s urban and rural consumer spending and spending is expected to change. 1997 Compared to 1992, u