Chinas mobile phone market the competitive situation.docVIP

 PAGE \* MERGEFORMAT 13 China’s mobile phone market the competitive situation Since the 90s, China’s mobile phone users at an average speed of about 200% increase, the tremendous growth potential in the mobile phone market has attracted so many manufacturers competing, almost all the world’s mobile phone brands have entered the Chinese market, brand competition intensified. So, the competitive pattern of how the mobile phone market? Which competitive strategy? What is the focus of competition? 1, competition pattern The evolution of the mobile phone market competition pattern can be divided into two stages: the first phase is 1987-1995, during this period, Motorola dominate China’s mobile phone market. This is because Motorola is the first one to enter the Chinese mobile communications industry, foreign brands. In 1987, China Mobile Communication System in Guangdong for the first time opened, when Motorola’s devices are introduced. A considerable period of time, due to lack of competitors, China mobile phone market is basically a Motorola exclusive (monopoly). The second stage is 1996 to the present, Ericsson, Nokia and other latecomers, to seize the opening of GSM digital network opportunities, market share, a sharp increase in a direct challenge to Motorola, the formation of the mobile phone market, Motorola, Ericsson, Nokia, the three pillars of the situation. According to a 1998 survey (1998 survey of the nation’s major urban consumer goods), their market share are as follows: Motor-year-old pulled 37.3%, 28.6% of Ericsson, Nokia 15.6%, a total of three brands of the market share of 80 %, and the remaining 20% by Philips, Siemens, Alcatel, Sony and many other brands divide. Competition in the market at this stage is mainly embodied into three brands battle between the fierce market. Is expected after 2000, Philips, Sony, Siemens, Samsung and other international brands will be the rapid development of a certain competitive strengths, though not directly c