Chinese liquor advertising promotion strategy.doc

 PAGE \* MERGEFORMAT 7 Chinese liquor advertising promotion strategy The author found that in marketing practice, many liquor companies advertising promotions that there are a lot of waste of resources, resulting in the loss of marketing resources and marketing objectives of bias. Common are as follows: has invested a lot of advertising targeted products, but are in a very long period of time did not reach the target market; products to a target market while it is not directly OTC, but the transfer of space in the warehouse area; products although the goal to reach the target channel OTC rates but no corresponding delay in supporting the marketing and promotion; though made a lot of advertising but can not find the demands from center and selling objectives; annual plans, although the full amount of advertising investment but because the focus of a balanced input stage misstep while greatly reduced the gold content of the advertising; promotional quality and quantity of qualified but because there is no loss of control competing to play its proper role. Well, since liquor advertising promotions in this century is different from the last century, before the nineties can be a single means of winning the promotion of models, advertising and promotion also imperative to promote the effective integration of the! A, direct marketing advertising: For any of the popular type of alcohol, both consumption only through restaurants in the unit of time in order to pull the target market of products, no direct sales of quality restaurants, any advertising and promotion is going to play in the snake The seven inches on. Restaurant advertising promotions and direct marketing channels off hook, not just a waste of advertising resources, more importantly, market resources. When the advertising market is still a certain extent, done without the formation of popular consumption, the market also became a semi-cooked market in the short term would like to re-start would be very di