Choose agents need to chose the right direction for Business.docVIP

 PAGE \* MERGEFORMAT 6 Choose agents need to chose the right direction for Business Enterprises in the selection agent, the first must choose the right direction, that is to select sales points and enterprise products to be sold to customers in the same direction. So that it can build together a truly effective channel system, otherwise they will waste money and manpower, a nothing. One specializing in hotel rooms and ancillary office phone production and sales of businesses, product positioning in the hotel room phone and ancillary office phone on the market in this segment, customers can be said to point very clear, that is, hotel customers. This enterprise in the product entering the market, channel planning, has been rigorous argument. Channels was first thought, especially the direction of the hotel supplies hotel rooms supplies dealers, because the customer orientation precisely with this product fit together well. But many people immediately raised objections that the phone is a communications and electronics products, need a strong marketing expertise, but also the pre-sale, sale, sale a range of technical service issues, if it is paid to some of the fundamental lack of knowledge and skills of the hotel supplies business, how can we ensure that a vigorous marketing and sales, how can we ensure the integration of products to provide excellent service to the professional characteristics of do. So sell them like To accommodate the same direction, the product to the hotel supplies distributor, which accounts for only a very superficial sales of convenience, a short-term perspective is useful. It would be better handed over to a professional familiar with the communications electronics distributor, and then motivate them to hotel sales, perhaps more stamina, more in line with business and channel construction and development of long-term interests. After feasibility studies, and slowly we discovered that the second line of thought is more reasonable, b