Consulting Industry martial Map 2- Read the classic 100 back from the thick tire of thinning to enhance skill.doc

 PAGE \* MERGEFORMAT 7 Consulting Industry martial Map 2: Read the classic 100 back from the thick tire of thinning to enhance skill In my opinion, a consultant, one of the most important is the ability to think in the manner and point of view, as well as a real field of vision. These two issues, the former is out of practice, which is to really rely on the experience and wisdom have. This section describes the reading recommendations and guidelines, only the author himself in the practical work experience, sitting in front of the computer, relying on their own reading experience, writing, and included individuals that are must reading. But inevitably there are omissions, but also hope everyone padded. It is worth talking about, the author of the proposal is not as extensive reading 100 Intensive 10, for consultants is especially true, in recent years as we focus on the areas of expertise, professional books, more and more inevitable that quite a mixed bag. The following classics are my proposals must be familiar with, and thorough understanding of the. Is believed that after repeated chewing, ladies and consultants with the ability for rapid sophistication, combined with practical experience of specific consulting projects, will have no small gain. In my opinion, from the practice of consultation-level point of view, probably can be divided into elementary, middle class and higher-order 3. An elementary that is the entry-level. My advice, read the directions there are two: one is the basis for the professional to do homework, the other hand, under the consulting industry is to understand the basic rules of the game. Entry-level recommendation must read (refers only to the brand and marketing consulting, and management consulting practice areas and direction of the limited restrictions, please add): Professional basis: 1) Trout’s ‘positioning’ reasons for this: a book to say a word, so it can read and understand the core idea of 2) Kotler’s ‘Marketing M