Creativity is bound to a dead end.docVIP

 PAGE \* MERGEFORMAT 5 Creativity is bound to a dead end Is why creative advertising and brand will certainly dead end? Established brand value in communication, creativity often lead to miscommunication. Called poor communication, is the idea often leads to the brand connotation memory, perception, thinking psychological factors inconsistent, inconsistent, uncoordinated, lack of regularity. therefore lead to poor communication, communication hindered. Anything you want people to accept, you have to tell the truth, everything that psychological concerns, psychological confusion, heart not suited to the propagation are people with psychological distance, psychological distance from any people brand, are inevitably difficult to live in the bottleneck. almost all creative-based advertising and brand, almost all people produce more or less, or light or heavy psychological concerns, not suited to mental confusion and heart. We have seen a considerable portion of the ad and brand, always by the edges and corners throughout their own design to look at advertising and brand, always out of consumer psychology with a way to take things for granted, close the door and repairer, then this crown as creativity. Because the brand is an important foundation for human psychology. Therefore, it is first necessary to understand the awareness and understanding of what decision-making behavior, the psychological basis of choice from a psychological perspective, the people’s decision-making, choice behavior controlled by others cognition, human cognition the kinds of thinking, memory and perception of the kinds of people thinking person only psychological process before the formation of attitude, generate motivation can not be no memory because it does not produce a perception, not perception thinking without thinking why talk about what attitude, motivation, decision-making, selection and behavior which. As advertising and brand people should seriously consider this questi