Crisis in the media agenda and topics to guide public opinion.docVIP

 PAGE \* MERGEFORMAT 4 Crisis in the media agenda and topics to guide public opinion To the ‘front page’ or ‘Home’ it? Not difficult, as long as the negative things to you. To overcome the crisis and safe landing it? Is not difficult, as long as you understand the law of mass media - the news media and the public agenda topic. We have done a public relations case, the company will in the GEM, the request is blocked in the road show before all the negative news (including network, business logic is to focus on public relations and withdrawal of draft Shantie. In the public relations industry, the customer is the ‘commander’, and we are ‘fighting Superman.’ Does not discuss this here, ‘the feasibility of a rigid block,’ we do not discuss how to persuade customers to agree and cooperate with our crisis management and brand maintenance strategy, would like to share the news agenda of the media and the public (the topic to the crisis. No matter how complicated the crisis, for how long, the media, always with enthusiasm and full of details to track, from news reports to follow, from the Experts to letters from readers from the famous grass-roots forum to microblogging, media and the public are too fond of ‘nerve stimulation’ of the new topic. Currently, the topic of evolution is changing, from traditional media began to began in social media (public transition, but social media, though they have public opinion and dissemination of weapon, the referee and the news media play goalkeeper is still the traditional media, that public opinion is ultimately limited to traditional media. When a topic of negative news in a small circle when the restless, will set off a strong involvement of the media reported the climax, and social media (the public tend to follow the mainstream discourse, the convergence of ideas and comments, negative news at this time has become the street talk, until a strong media began to rational reflection, reported wind shift, the crisis ease