Dealers from aftermarket to pre-market! [Community outreach three bis].docVIP

 PAGE \* MERGEFORMAT 7 Dealers from aftermarket to pre-market! [Community outreach three bis] In traditional marketing division, the pre-sale market is dominated by the manufacturers, after-market mostly dominated by local dealer. So we see the result: the manufacturers of most of the resources were invested in the pre-part, whether it is marketing, or shopping guide training; aftermarket part is to save the province, the dealer has done neither the resources, nor the power natural reluctantly. Therefore, the aftermarket has been a grandmother is not pro, uncle, do not love, nor the resources, a lot of trouble hot potato. In the first chapter of community outreach I had been introduced under the new normal economy, ‘economic citizenship’ consumer behavior tend to be conservative, can not spend money is not spent, had to spend money to spend as little as possible, must take the money shall have to let our family ‘is not sour waist, legs hurt,’ the comfortable. A direct consequence of this change is to lead consumers to buy budget reduction, the product of the second maintenance, repair and on cash, there will be more inclined. Maintenance, repair, realization process, consumer experience, but also directly into the consumers to buy replacement products, complementary products and derived secondary demand selection criteria. Aftermarket auto race and become the main battlefield wrestling, and fighting theme is: There are services and not service, good service and bad service. So what is the services? Pleasure of behavior can provide physical commodities other than consumption, it can be referred to as a service. In fact, he says, or seem more general. For dealers, should serve as a standard value of the transaction, only those consumers are willing to pay to enjoy the individual service, to be called the service goods; once those charges, fled the services consumers, at best, can only be called Service gifts. For example, the laying of the floor i