Depression under the competitive strategy of firms.docVIP

 PAGE \* MERGEFORMAT 11 Depression under the competitive strategy of firms The economic downturn, manufacturers and businessmen in the end the measures taken to respond positively, and its effect is? In mid-December 2008, a Saturday, I make a decision together with friends went to a number of shopping malls, looking at the market during the Depression, the competitive strategy from some vendors. We first went to a large retail store, far away you see a giant banner, banners, wind breeze: ‘Warm winter gift to help you save money’, which is the banner content. Yes ah, the economic downturn, increased unemployment, wages discount, so that many consumers believe in ‘saving is equal to income’ the truth. It seems quite businessmen will discuss customer favor, and the words are for the customers say. ‘Real low-cost, very real to save money’, ‘warm and acceleration, there are efforts to save money’, which is similar to the couplet of the banner content, top-down hanging, were particularly noticeable. ‘Every morning 9:00 advance store customers, spending over 50, send a beautiful sapphire and can draw, the winning rate of 100%’, ‘on the third floor men’s counter, where the two varieties to buy more, enjoy 6.5 discount ‘, which is outside the shop and roll up information on the DM content, as Liu Momo Three of us into the Grand View Garden, and feel the temptation to people everywhere propaganda language, to see a constant stream of customers into the store, we are It is hard to imagine an economy in ruins. Then, the current situation, what kind of customer in the end is a consumer state, manufacturers in the end what tactics used, we decided to go test the waters. Into the first floor is all down jacket greeted factory sales counter, I transferred a number of ‘shop in shop’, that is down jacket brand franchising, found that there are many pro-customer cluster, bustling crowd, can not see the current picture of the Great Depression. Writer identity of the customer