Devil marketing serial (of 18)- a new corporate advertising Raiders Depression.docVIP

 PAGE \* MERGEFORMAT 6 Devil marketing serial (of 18): a new corporate advertising Raiders Depression Department of the text by the Beijing Cultural Communication Co., Ltd authorized Tomohiro, China Marketing Communication Network to serial listing lt;lt;devil marketinggt; “section of content. The economy is always in between the cycle of prosperity and depression. Every time a recession comes, most of the entrepreneur is best at self-protection is the most simple and intuitive means, besides layoffs, pay cuts, closed shop, the is the reduction in advertising costs expenditure, in order to reduce costs. Companies cut ad spending, seems to have become a response to economic depression, the traditional “rule” action in the important part. It is not. More and more far-sighted corporate management in the face of recession, the overall reduction is not simply advertising, but rather to reallocate resources, most of such funds had invested in traditional media, is now more configuration in the new media. The management of these companies know how to close in the Depression, the importance of communication with consumers, and apparently they also found a relatively cheap way of communication. Mobile phones and the Internet have become one of the most modern society can not do without the two instruments. Interestingly, the Internet and mobile phones truly application of the time people began in 1983 was actually a pair of twin brothers. In 1983, Motorola’s first cellular radio telephone system into commercial operation. The world’s first commercial handheld cellular phone DynaTAC approved by the U.S. government. 1983, ARPA and the U.S. Department of Defense Agency developed communications networks for heterogeneous TCP / IP protocol, Berkeley, California, to that agreement as part of BSD UNIX, makes the agreement has been popular in the community, thus the birth of the real Internet. China’s first mobile phone came in 1987 in Guangzhou. The first batch