Dialogue purple potato products end of the road.docVIP

 PAGE \* MERGEFORMAT 6 Dialogue purple potato products end of the road Looking at the domestic food market, sweet potato, sweet potato found in the world have a tradition of eating habits, apparently sweet potato nutrition has long been popular, however, a long time, China’s sweet potato products competitive low-end, mixed, dried sweet potato as Citylink hearts, sweet potato Square, Imperial Food Park, have to stay in the sweet potato as a sale of semi-finished raw materials this year, a pale blue to launch the ‘love purple mind’ series of high-end high-profile debut in Chengdu snack food market, how to break the sweet potato ancient, old-fashioned and cheap natural image, so sweet to get rid of ‘country girls’ of the constraints, has become a topic of concern to the industry. Test Product: ‘Love Purple mind’ grain purple sweet potato soup, a small purple sweet potato pudding Product packaging White House’s flagship product, remember love purple grain potato soup is packaged in a purple box, to purple color, with white rice flavored products and purple to match, wheat flavor to the mix of golden yellow and purple, elegant style to go route purple sweet potato pudding series of small packaging bags, Q-go fashion style, flavor and original taste into sweet and sour taste, the packaging is marked on the difference between cartoon image of the lip color, sweet and sour flavor of green, raw taste of orange in the field of snack food product packaging is a key factor in the success of the product, its visual effect of a direct impact on consumer impulse buying, the buyer’s evaluation from the point of view in mind of love purple by most consumer product packaging were recognized. Product Pricing Purple love in mind the status of high-end series of snack foods snack foods, mainly the white house sales online shopping mall and KA type stores, distributors of its products popular with consumers concerned about pricing, Carrefour and Ito-Yokado store’s price a