Domestic shampoo brand pattern and development (below).docVIP

 PAGE \* MERGEFORMAT 9 Domestic shampoo brand pattern and development (below) 5, shampoo brand marketing 1, shampoo brand marketing of the four dimensions of Judging from the current brand of shampoo on the market operation situation, business strategy is nothing less than the commonly used to operate from four levels in order to obtain consumer attention and market recognition. From the physical point of view, first of all, the product function is to shampoo to the commitment and interest of consumers, there is no good, driven by interest and function model, it is difficult to convince and attract consumers. We can see that, whether it is Rejoice, Head amp;amp; Shoulders or SLEK, Sunsilk, are in the product features articles on the homework. Through the rendering of the enterprise strength can also increase the consumer product quality, functional credibility. Secondly, through the diversification of product variety, serialization, including the functions of a unified brand segments, including moisture, nutrition, anti-dandruff, etc., you can adapt to different levels and individual consumer demand. Furthermore, the appearance of the product be called the first medium of shampoo, exquisite beauty of the exterior design, sharp colors unique packaging, but also to attract consumers to the eye, easier to identify and purchase an important factor, which is why different brands for different functions will be an important reason for using different colors. From the demand perspective, the most important than the product concept packaging. Because the maximum cost of product promotion is to promote the concept of the cost of flowers, so choose a widely recognized by consumers of new concepts, such as Rejoice in Xihu ID cards, Sunsilk black sesame seeds, etc., will greatly reduce promotional expenses. As the international brand attaches great importance to the collection of market information, feedback and research, pay attention to scientific and technologica