Emotional shock - the emotional power of marketing.docVIP

 PAGE \* MERGEFORMAT 10 Emotional shock - the emotional power of marketing From Taylor (Taylor) to Ford (Ford), from Deming (Deming), Crosby (Crosby) to the Hammer (Hammer), Champy (Champy), as well as Tom Peters (Tom Peters), 20 century Master of Management degree in a different way, also used the knowledge to operate, and create value. The more competitive in the 21st century, companies need to move beyond the past, the more powerful motivation. In the earth a logical completion of all previous judgments are rational and scope of value, quality, technology-based work, the businesses, business professionals must be committed to innovation, continuous innovation and high courage. ‘Red, yellow, blue, green and blue orange and purple, always colorful spring’. Businesses every day in the face of ever-changing market, personality different customers. Markets, because each person control the size of the basis of the amount of information to see things in perspective, innate personality and cultural background quite different from the decision the same things, projected in different minds have different look and style. ‘A of the bear’s paw, B of arsenic’ is a good comment. How to interpret the changing market trends, understand, grasp and guide the customer’s spending? To become a marketing expert you must first become a master of human nature, human connections are the lifeblood of business. Understanding of marketing must be accurate and timely insight into the customer voice, cognitive and potential customers more obvious kinds of emotional needs, to determine positive and negative emotions customers find the customer emotion hotkey to guide consumption and make a profit. Customers of all purchasing decisions are always the pursuit of happiness, or to avoid pain. Pleasure and pain is that we are born, non-suppression of the original emotion (general excitement). Emotions can affect customer buying decisions and behavior, thus promoting the marketing it? An