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Enterprises price promotion how can you ensure that the interests of dealers-
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Enterprises price promotion how can you ensure that the interests of dealers?
In the product of an increasingly identical Today, manufacturers face competitive pressure than the day wins the day, in order to be able to win a confrontation with the competitors, the manufacturers have solved this whole body tricks which price cuts price competition is regarded as a magic weapon has applied successfully for various manufacturers one.
Can be said that Chinese enterprises and entrepreneurs can be called a soft spot for the price war, as long as corporate sales slightly satisfied, just-do-come to a price war first, but the price of corporate behavior in a continuous benefits to the enterprise at the same time, we have also seen, due to a time when companies announce price cuts, dealers, then there is considerable inventory, price cuts later, this part of the inventory on the new price shall be adjusted for shipping, and then with T operators announced price cuts later, the product distribution of profits is bound to have certain pieces of crossing the decline, therefore, although the factory is full of joy, but the dealer for a price war was mostly hated, if not handled well, then, manufacturers price-cutting measures have paid a lot of effort, only to find the dealer has not been effectively implemented, and will directly lead producer price wars so the failure behavior. For example, the introduction of Lenovo 2999 yuan cost of your computer, because profits are too many products, but has not been a lot of dealers put Taiwan, which led to the promotion greatly reduced, therefore, enterprises can not succeed in the implementation of effective behavior of a price war after the , want to achieve a desired effect, very necessary to do a job is to reduce the dealer for the implementation of the price decline of profits after the trip has aroused fear and want to put to a variety of measures to mobilize the enthusiasm of dealers.
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