Entrepreneur Required- Ten enterprise management wisdom Shi Yuzhu.docVIP

 PAGE \* MERGEFORMAT 6 Entrepreneur Required: Ten enterprise management wisdom Shi Yuzhu Shi Yuzhu said he was a Chinese famous loser, but in our eyes he is a successful businessman; ‘China is no Steve Jobs, the United States no Shi Yuzhu,’ tells the Shi Yuzhu commercial success. In the ‘Shi Yuzhu tale: my marketing experience,’ a book, a detailed readme his marketing experience, recorded Diablo human masters more than 20 years business ups and downs, more importantly, is a set of the original flavor, the most local, most ground gas business management wisdom, worth entrepreneur and CEO who learn from. First, the research first: The best mentor is, consumers planning Actually engage in marketing is only one word, only one word, your consumers. You have thoroughly studied the consumer, your marketing plan came out. So in the past, we have insisted on this, this way, do not believe in the authority of the teacher is to guide our sole consumer. Our cadres must be followed by a month how many hours or more consumers say the words. Within the company requires that all advertising department who engage in the planning of all people, must be interviewed 50 consumers each week. ‘Gifts’ concept is from the old lady talk out there. I think as long as the marketing type, as long as the consumer goods company is doing, in addition to sweeping aunt, everyone should understand the consumer, the only way the company’s marketing direction, the direction the company will make fewer mistakes. Melatonin was doing when I ran more than 70 markets, running the terminal, no thousands, but never less than 5000. Second, identify the customers: the core of marketing is to understand who you are marketing to Marketing, I think the core of a problem, is to understand who you are marketing to. Sell #8203;#8203;melatonin, to the son of a woman on the old Granny said. China’s old lady in fact he is the most pull, and not willing to spend their own money. How can we let