Erie ingenuity by the east wind.docVIP

 PAGE \* MERGEFORMAT 13 Erie ingenuity by the east wind Diana, certain death, the United States want to re-use of force against Iraq, again, Pol Pot ‘dead’ and is a real death, Kiriyenko finally became prime minister ... ... annual event, a week focus, daily highlights, and many others. This is a really so-called ‘information explosion’ era, people can pay attention, something that warrants attention too much. According to statistics, an American from the morning, opened his eyes up and eyes closed at night to sleep, he saw, heard, and received advertising messages will have 273. Among the many messages of 273 advertising messages and how many consumers can have a real impact? Business of advertising that we have to have ‘exploded’ in the information stand out, requiring careful planning. How to lower the cost, so that an unknown or less well-known brands rapid rise has been a mind-consuming problem. The role of advertising is about 100 million of advertising expenses that looks like 10 million. In early 1998, held at the China Central Television’s ‘my favorite show of the Spring Festival Gala Award’ activities, Erie cup to replace the Chunlan, making ‘Erie’ as an opportunity to quickly leap from regional brands to national brands. Look for opportunities for a pair of eye The United States, IBM invested about six billion U.S. dollars each year to conduct research and development. Huge investment in the future so that they can create opportunities to guide consumption, and thus grasp the present and future. For, like IBM that has been accepted by ‘pot of gold’ corporate giants, they have sufficient financial resources and space to continuously upgrade and expand their own brand image, they can change people’s consumption concept, change people’s way of life. But for the weaker Chinese enterprises, according to the conventional approach to shape the brand into a long and tortuous journey, it is difficult in fate. The event marketing is the sole provision Cree