Execution of the genes.docVIP

 PAGE \* MERGEFORMAT 25 Execution of the genes Recently, a consumer goods company CEOs to exchange marketing consulting company, to the expression of such a confusion: Although the industry’s sales have been growing, but he still felt a bit wrong, he felt that some of the policies and their own business some of the ideas in practice the process has not been well implemented, sales people seeking only to develop customers, take orders, shipments and other transactional work, and the market for enterprise infrastructure and maintenance work Quenan to pick up channels for the lack of intensive cultivation, the product the extension process is also a lack of management, the whole company’s performance seems to only rely on media advertising in the supports. Among these must hide the tremendous potential crisis, but the reasons for where? How can it be solved? He is currently still do not know what has been caught in a distressed mood. In fact, had more than a few customers have told us that such a distress, and they feel that is powerless to change things, is like a contest with people, that they have a good idea of the response, but wait until a punch in the past, it was found seems to be playing in the cotton, an empty feeling, but to the opponents left back space. These entrepreneurs have a very good comprehension, a number of strategic ideas really thorough, but in the implementation process is like playing in the cotton, as there is no drop and can not take root. Today, the era is not just strategy, but also belong to the era of policy enforcement. This paper hopes that the above analysis of these issues to help entrepreneurs to understand its root causes, and correct some false beliefs and concepts of management to form a correct way of thinking. Improve the overall strategic planning is to obtain a source of execution In our process of communication between company CEOs found that CEOs have an understanding of concern: they believe weak corporate execut