Faith-based or product-oriented- Brand survival value option.docVIP

 PAGE \* MERGEFORMAT 10 Faith-based or product-oriented: Brand survival value option Brand management experts have all been enthusiastic to the corporate brand managers to promote the concept of doing a hundred years, however, has recently become increasingly convinced that he is a hot shaved bald. Many enterprise managers cried while doing high-century enterprise, but in practice, and there is no brand longevity expectations. On the one hand is the brand management experts and scholars calling for the importance of brand management, emphasis on brand management, strategic and technical, on the other hand is one of many brands of short-lived, and even the enterprise intends to advance the brand value of leading brands died. How can a company sit back and brand die? How to understand the phenomenon of brand death rate? To save and extend the brand life is not a brand management experts and scholars to pursue the only career? We must establish a more pragmatic concept of brands. Brand ecological rules: Jungle law alone show Everything has a birth, the process of dying, from birth to death, from this perspective to understand, Everything has life, the brand as well. Life, from simple to complex, from ignorance to wisdom of the evolutionary process determines the existence of ecological chain of life forms, that is, a specific point in time, the balance of the development of life forms both mutually dependent on each other as encroaching ecosystems, in this system in order to a number of new life form for the tower base to the development of life as a level, forming a pyramid system of life. Let’s look at the brand. Brand is a living, so we have the brand longevity expectations. We look forward to their own brand to a long life, from the pyramid base climbing spire, which is a simple thing to be waited for; however, if we can look forward to all of the brand longevity, it is not in line with the laws of life . When we discuss those brands by the world, we tend