Fake foreign brand cosmetics the future direction of.docVIP

 PAGE \* MERGEFORMAT 9 Fake foreign brand cosmetics the future direction of Background: The prevalence of cosmetic industry ‘foreign things serve China’ ‘Foreign things serve China’ comes from the term as early as the Qing Dynasty in the Westernization Movement, the late Qing thinkers, edited by Wei Yuan ‘Sea State Chart Chi’ where on the proposed ‘barbarians technology in order to stop the barbarians’ point of view, in the context of society at that time’ foreign things serve China ‘aim is’ barbarians technology in order to stop the barbarians’. With the changing times, today, ‘foreign things serve China’ is no longer just to stay in the ‘barbarians’ of the political connotation of color, but extends to ‘self’, ‘competition’ and ‘grow’ in enterprise business category in. Domestic enterprises in the ‘foreign things serve China’ use, the reference category in general industrial technology, business model and corporate management. However, in nowadays China’s cosmetic industry, smart businesses are in the ‘foreign things serve China’ side can truly be said ‘skilled are bold,’ they used to ‘lend’, ‘risk’, ‘created’, ‘fried’ four-character to successfully interpret ‘foreign things serve China’. By means of a foreign brand, by borrowing technology, licensing agents and national offices, etc., to their brand and company stained with ‘foreign background’ or direct purchase of foreign brands and the right to use; for example, a major South Korean brand in the country for directly to the right to use the brand to sell a Shenzhen factory use. The risk that the domestic businesses in China registered by foreign well-known brand names or companies, as well as directly to counterfeit foreign brand; for example, a company in Guangzhou strong note of the well-known Johnson amp;amp; Johnson’s ‘Triatop’ trademark (makeup washing type), in the market on the strong launch of ‘Triatop anti-dandruff shampoo’, so that some consumers have been thought it was absolutely powerful