Flat channels the new language.docVIP

 PAGE \* MERGEFORMAT 7 Flat channels the new language The recent uproar in the marketing world travels channels issue, which is triggered by that channel flat operating costs and team management out of control, unable to reach profit targets. I think we need a degree for this low profile design. This degree is what determines it? We are back to square one thinking, the existence of channels is due to transaction needs. Initially, one holding a sheep and cattle were holding their own needs in order to make a deal. At first, they are dealing is the most direct and most simple. Of course, when the performance of the channel and for the shortest and most flat-oriented. Consumers (users) to the consumer (user) channel mode can also be interpreted as manufacturer to the manufacturer’s channel model. This is limited to the original limited number of commodities and transportation. When goods become increasingly rich and homogenization of increased competition, consumer groups, the expansion and enhancement of logistics efficiency. Channels, how to complete her original mission? How to change channel mode to adapt to this market demand? In short, how to achieve rapid spread of commodities to consumers (users) in the hands? This will be the key to success or failure of enterprise competition. Channels, resulting in flat concept. In fact, flat channel is diversified form of expression, or that there are different channels of flat depth. An absolutely flat. This is the most primitive way of trade to the expansion of scientific knowledge today, she also has a new form of expression, that is, orders, such as Web, SMS orders, pyramid schemes, and so model. Simple expression is: producer - consumers (users). In this model, the producers of goods through an intermediary media dissemination of information to consumers so that consumers choose to buy. In theory, if the manufacturer can be transmitted directly to consumers or users of goods hands, then the extra channels for