Foreign retail giants transformation propaganda war started the brand.docVIP

 PAGE \* MERGEFORMAT 6 Foreign retail giants ‘transformation’ propaganda war started the brand From the price wars to brand wars, foreign retail giants spent a period in China’s enclosure to start for the future ‘sustainable’ business formations. When the financial tsunami struck to allow the retail giants successive defeat in the local market when the strong China market has become a haven for the best. The face of the early days of the competition after the race shop a new topic, the retail giants to lose ground when you are changing the rough From EMKT. way of marketing. Now, to enhance the brand image has been rafts of the marketing agenda. They want more visibility, the need to do the depth of communication with consumers. ‘open’ estimate is that in recent years, Carrefour, Wal-Mart, Tesco retail giant of the three chiefs to convey the spirit of marketing, Often referred to vocabulary. The more conservative in the past promotions, gradually the image of advertising, environmental protection, energy saving promotional activities, the Group’s high-level marketing and other high-profile show his face replaced. ‘‘Face-saving ‘projects has now become the top three retail giants should re-work. ‘Shanghai Fu-Wang Tao, General Manager of News pointed out that the consulting firms, with 2004 retail fully open to foreign investment, foreign retail giants have a long-term accumulation of forces erupted quickly staking their claims. After five years of infighting, its stores in the Chinese market has reached a certain scale, foreign retail giants have completed the first phase of gradual accumulation of the scale, and now, foreign giants have a positive brand image to enhance stage of transformation. Market saturation Foreign retail giants in China’s fortune originated in 2004, this year, foreign retail giants have looked forward full liberalization of China’s retail industry. Since then, the giants are surging, too late. Carrefour, Wal-Mart, NGS, Lotus and othe