Fridge Face selling point of trying to conquer the four major.docVIP

 PAGE \* MERGEFORMAT 8 Fridge ‘Face’ selling point of trying to conquer the four major ‘51’ period, I went to Hunan investigation refrigerators, air-conditioning terminal sales, with emphasis visited Changsha, Zhuzhou, Yueyang, Changde, Huaihua 5 Marketing Center. Hunan is a province of the level of moderately developed economy, but the consumption level of the provincial capital Changsha, second only to Beijing, Shanghai, Shenzhen, Zhuzhou, Yueyang in the middle at the national level, followed by Changde, Huaihua is a relatively poor areas. By observing the five regions representing different economic levels of the refrigerator sales, I found that refrigerator product competition than ever before significant changes occur: Fashion, individuality into the preferred In Changsha market, Gome, Suning, Tung Cheng, there are other key home appliance chain stores, refrigerators products have been from ‘the world is a white to go’ into a colorful world, the appearance of colors on a blue, green, pink, yellow, silver color, etc., as well as cartoon characters of the refrigerator. Foreign brands such as Siemens, Electrolux recently introduced several products that are no longer the kind of traditional single white, dark dull gray color, replaced by a silver and other beautiful colors, melting into a number of stylish, personalized element. Domestic brand fashion and even walk in front of foreign brands. Such as Kelon’s 209S series refrigerator, using blue, green, pink and other colors Caijing glass doors. Which Rongsheng 209S / Z ‘Diamond fridge’, Caijing pink mosaic glass door of the 109 bright gems; capacity refrigerator shape modeled sound of children monkeys, bears, parrots, dogs and other animals, shape, vivid, lively, very likable. In addition, Haier, Hisense, and other brands have also introduced a new flying colorful, beautiful appearance of new products and confusing. From the sales, these refrigerators products favored by consumers. Changsha, the most pro